According to the Boss textbook, product placement is a type
of advertising strategy where “a real commercial product is used in fictional
media, and the presence of the product is a result of an economic exchange” (pg
320). We mostly miss the products when we are not focused on finding them, but
when we are aware of it, we see it everywhere. Brands such as Coca-Cola and
Pepsi are major companies who participate in product placement. Companies pay a
lot to have their brand and logo displayed on major television shows. When
viewers watch the shows, they will see the advertisement and perhaps buy these
company products. Companies shell out money for advertisement hoping they will
generate even more money in sales to compensate for the cost and make a profit.
Product placement is influential to everyone, especially towards the younger
generation. What they define as “cool” on television will influence them to buy
the same products to make themselves look cool.
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