One of the more effective marketing strategies would be product
placement because popular shows have a high audience/viewer count. With so many
people watching the show, product placement is a good way to have people notice
the product within a show they like, and prompt them to buy it the next time
they see it in the store. One of the least effective marketing strategies would
be advertisement on the radios. For me, once I hear the start of a commercial on
the radio, I skip to another channel, and continue to do so until I find a
station that is playing a song.
Thursday, April 12, 2012
Week 11: Discussion Question #1
Marketing strategies surround us 24/7. It is quite difficult
to miss. I consider myself an impulse shopper, but I can place some blame on
the companies who come up with these strategies. This week, as I was watching a
show online, the same advertisement for a new face product played on repeat. By
the end of the show, I was intrigued by this product and looked up more
information about it online. Next thing I know, I’m buying the product at
Target. What hurts my wallet even more is when I’m waiting in line and I pick
up a magazine from the rack next to me. I’ll read an article and halfway
through it, it would be my turn to pay. Wanting to finish the article, I would
throw the magazine in the pile of items I’m buying. Lastly, when I shop for
makeup at MAC, I always go back to that one salesperson. I feel she knows my
style and taste, and would recommend products that would suit me. I felt a bit
depressed when I read about guilt response in the textbook because it is true. Every
time I go see the makeup artist at MAC or if I pass by the counter and stop to
chat, I feel terrible if I don’t pick up something before I leave. Marketing
strategies are extremely effective towards consumer and I feel terrible knowing
that I always fall into their traps.
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I absolutely agree with you! I am the same way. I would feel terrible if I don’t buy something from the salesperson after they tried the product on me. This happened to me not too long ago, I went to MAC to get a color match for my foundation and she ended up giving me a whole make over. I felt bad if I didn’t get the other product she used on me. Next thing you know, I am walking out the MAC store with about a hundred dollars worth of make up! I also feel bad that I am always falling for their marketing strategies.
ReplyDeleteI agree with what you said about how you buy stuff right before you get in line for target. Each time i go into target i come out with more stuff than i plannned to get. I think it is a good marking strategy for target because when i am paying for most of my stuff, i always see really cheap stuff on the side and the next thing you know im thinking in my head " hmmm i need chapstick, hmmm i need gum, i'm kind of thirsty so ill get a coke" and soon all those things eventually add up and sometimes i regret buying all those things because usually by the next day i have no clue where i put my chapstick or my gum so it seems like im throwing money away.
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